BRAND & DESIGN WORK
USF College of Design, Art & Performance Web Layout &
Content Design
These web layouts were developed for the USF College of Design, Art & Performance (formerly College of The Arts), showcasing a range of content including news articles and faculty profiles. The work focuses on structuring text and imagery to highlight student achievements and introduce new faculty, with an emphasis on presenting visual work in a more engaging and intentional way.
USF College of Design, Art & Performance Email Designs
A collection of email marketing designs used to promote the college’s free upcoming events for the following seven days, as well as emails for special events.
USF College of The Arts Annual Reports
An annually-compiled report of strategic goals, creative activity, and research completed at the University of South Florida's College of The Arts, presented in a visually-appealing way.
Michael Borden Racing logo and branding
Michael Borden Racing is the company founded by race car driver Michael Borden. This brand identity project helped establish a visual system to make a first impression on potential sponsors and fans in order to help Michael Borden Racing stand apart from competing teams and increase name recognition.
USF College of The Arts email footer redesign
Over the past few years, the University of South Florida has updated its brand and logo from the old “box style” logo to the more current “iconic U.” With that change came a revised color palette and new design elements. This footer redesign brought the appearance of the college’s email design more in line with the current brand direction.